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Stop blending in: Master the art of positioning (As seen on Greenbook)

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Why great marketing starts with strategy, not tactics (As seen on Greenbook)

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Brand awareness gets you seen. Mental availability gets you chosen. (As seen on Greenbook)

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Faster! Further! Better? Spreading Flora’s Insights in a real-world experiment using AI

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Communication, Event, Marketing, Strategy Vanessa Chirayus 28/05/2025 Communication, Event, Marketing, Strategy Vanessa Chirayus 28/05/2025

Don’t just join the conversation. Say something that matters.

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Communication, Content, Marketing, Strategy Simon Dunn 06/05/2025 Communication, Content, Marketing, Strategy Simon Dunn 06/05/2025

Add to the network, not to the noise

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Brand, Communication, Content, Marketing Vanessa Chirayus 07/04/2025 Brand, Communication, Content, Marketing Vanessa Chirayus 07/04/2025

Is Your Brand Built to Be Remembered—or Just Found? (As Seen on Greenbook)

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Beyond Storytelling: Key Lessons for Powerful Insights Communication

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Communication, Insights Lucy Davison 09/10/2024 Communication, Insights Lucy Davison 09/10/2024

The Fame Formula: Elevating Customer Insights with Hollywood's Playbook

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Brand, Communication, Event, Marketing Iosetta Santini 10/10/2023 Brand, Communication, Event, Marketing Iosetta Santini 10/10/2023

Old battles and double-edged swords

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Communication, Insights, Strategy Simon Dunn 10/08/2023 Communication, Insights, Strategy Simon Dunn 10/08/2023

Salience and Staying Power: hear from De Beers, Haleon and Pearson at ESOMAR

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Brand, Communication, Keen as Mustard, Marketing, Strategy Iosetta Santini 23/02/2023 Brand, Communication, Keen as Mustard, Marketing, Strategy Iosetta Santini 23/02/2023

Someone spilt Mustard on the red carpet!

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Communication, Content, Insights, Keen as Mustard, Marketing, Media, Strategy Lucy Davison 25/01/2023 Communication, Content, Insights, Keen as Mustard, Marketing, Media, Strategy Lucy Davison 25/01/2023

Get on the case

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Communication, Data, Event, Insights, Keen as Mustard Iosetta Santini 16/08/2022 Communication, Data, Event, Insights, Keen as Mustard Iosetta Santini 16/08/2022

Discussions and debates at ESOMAR’s UK summer event

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Communication, Content, Marketing, PR, Strategy Iosetta Santini 10/08/2022 Communication, Content, Marketing, PR, Strategy Iosetta Santini 10/08/2022

The very long and the really short of it

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Brand, Communication, Content, Marketing, PR, Strategy Iosetta Santini 09/06/2022 Brand, Communication, Content, Marketing, PR, Strategy Iosetta Santini 09/06/2022

What can insights learn from Hollywood?

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Brand, Communication, Insights, Marketing, PR, Strategy Lucy Davison 31/03/2022 Brand, Communication, Insights, Marketing, PR, Strategy Lucy Davison 31/03/2022

GRIT Report: How to be famous

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Communication, Event Iosetta Santini 29/10/2021 Communication, Event Iosetta Santini 29/10/2021

Pushing boundaries and taking risks: our take on NewMR’s ‘Presenting and Reporting’ webinar series

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Communication, Content, Event, Media, PR Iosetta Santini 09/02/2021 Communication, Content, Event, Media, PR Iosetta Santini 09/02/2021

How to be Famous - MRS Impact

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Communication, Content, PR, Strategy Iosetta Santini 06/10/2020 Communication, Content, PR, Strategy Iosetta Santini 06/10/2020

The value of vertical

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