About us

Colonel Mustard Lucy Davison is a strategy and communication expert with over 30 years’ experience in B2B marketing. She founded Keen as Mustard Marketing in 2006 as a specialist agency to provide marketing communications support to clients in data, research and insight. Lucy started out in insights in 2000 as global marketing director of Research International, working in over 55 countries.

She started her career in architecture and interior design and worked as a consultant with several branding and ad agencies and property clients. Lucy has written reports for The Financial Times and articles for The Independent, Marketing, Marketing Week and Retail Week. She has judged the Market Research Awards, helped launch the Design Effectiveness Awards, founded Women in Marketing and Design, is a Council member of ESOMAR and a member of The MRS.

She has a degree in English from University College London, a degree in Landscape Architecture from the University of Greenwich and received a scholarship to study at Dartmouth College in the US.

Favourite Mustard: Wasabi

With over 20 years' experience in design for data, research and insights, Simon is an expert at solving the design problems of prominent insights agencies, organisations, and end-clients.

After training in engineering surveying, Simon developed a love of design in the mid 90’s, a passion which led him to design roles in the insights industry, including the position of head of design at Research International. After owning his own design business for three years, Simon joined Keen as Mustard Marketing 12 years ago, where he has been improving the design of a vast range of insights companies, presentations, brands and websites and providing professional design training to market researchers ever since.

Favourite Mustard: Horseradish mustard

Iosetta, Account Director at Keen as Mustard, is a creative andenthusiastic professional in the B2B marketing industry. With adecade of experience, she has supported international clientsacross multiple sectors, and knows how to transform complex messages into engaging stories.

At Keen as Mustard, Iosetta has expanded and deepened herexpertise in the insights sector, working strategically with both brands and supplier-side companies. As an active thought leader, she contributes to the “Mastering Insights Communications” blog onGreenbook, presents at international events, and has been shortlisted for prestigious industry awards, including the GreenbookFuture List and Significant Insights’ 30 under 30.

Favourite Mustard: Italian Mostarda

Kirsty is a PR professional with five years’ experience shaping earned‑first campaigns for global tech and B2B brands such as GSMA and Verizon, as well as consumer giants like PEPSI and Garmin. She specialises in building integrated narratives, driving multi‑market media strategies, and equipping regional teams to deliver consistent, high‑impact communications aligned with overarching business goals.

After starting her career in corporate communications and tech, working with the likes of FleishmanHillard and Golin Ketchum, she has decided to join us here in the Insights and Research space – bringing with her a genuine love for storytelling and a belief in the power of clear, consistent data messaging to unite audiences. Whether she’s building media strategies, refining frameworks, or planning logistics for global campaigns, she brings structure, calm, and a collaborative approach to every project.

Outside of work, she’s usually walking her dog, Scrappy, negotiating screen time with her teenage sister, or trying to keep her tropical houseplants alive.

Favourite Mustard: West Indian Spicy Mustard Sauce!

Vanessa is the latest addition to join the Mustard team. While she’s new to the insights industry, she makes up for it with enthusiasm and energy she puts into her work. With a deep passion for the creative arts, she completed her Bachelor’s degree from the University of the Arts, London, and a Master’s in Cultural Management (specializing in arts marketing) at King’s College London, so, she’s no stranger to blending creativity with strategy.

Before Mustard, Vanessa gained experience in various creative roles, including as a graphic designer for an F&B branding agency and completing an internship in hospitality marketing communications.

Favourite Mustard: Honey mustard

Otto lives in Yorkshire with Simon, keeping him company and guarding against anyone walking past the office. A Cavapoo, he has a calm and collected personality and is particularly fond of cheese.

He enjoys chasing squirrels (squizzel!!), stealing socks, and giving side-eye to anyone who interrupts his daily 12-hour nap. His favorite meal is anything you’re eating, and his arch-nemesis is the vacuum cleaner.

Favourite Mustard: What’s Mustard?

Meet the naughtiest member of Team Mustard! Thea lives with Lucy in Somerset, where everything is a game to her. When she’s being extra naughty, which is often, she becomes “THEA!” from across the room. She’s already a pro at chewing everything in the house, going on walks, and climbing on top of you on the sofa.

Who knows? She might pop by to say hi in your next call with Colonel Mustard Lucy! Keep an eye out for this adorable little scene-stealer. 

Favourite Mustard: As long as it’s edible