Case study: JP Morgan Chase
Driving strategy and activation for JP Morgan Chase insights

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The insights team at JP Morgan Chase had defined a new strategy and wanted to ensure it was effectively communicated and activated throughout the business.

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We facilitated an immersive workshop at their annual strategy meeting to define a communications strategy and behaviours that would achieve their vision. We focused on three critical areas: empowering people, elevating services and amplifying communication.

Living the strategy

  • Clear blueprint, actions and communications strategy

  • Workshop outcomes continue to inform strategy activation

  • Ongoing: designed and produced video to cement relationship with key client and win renewal of loyalty program

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  • "The session was inspiring. We are still referring to it a year later - we have been implementing the actions and have increased our impact."

    Abbye Bonatsos, JP Morgan Chase