Case study: Coca-Cola
Placing the consumer at the heart of Coca-Cola Western Europe.

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Insight-rich and time-poor, Coke Western Europe wanted to massively increase its impact and salience with stakeholders across 18 markets.

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We reviewed existing content and conducted a study to uncover the most effective communication channels, testing headlines, subject matter and content across infographics, videos, animations and podcasts as well as PowerPoint. Our work provided compelling ways to attract attention and summarise key information. Our research found that infographics and regular newsletters were most effective.

Breakthrough communications

  • Immediate impact and increased engagement

  • 40% increase in traffic to the knowledge-sharing platform

  • Toolkit for effective communication

  • Proved the value of effective insight communications

Coca cola examples
Coca cola examples

  • "The quality of the communications and the overall look of deliverables is amazing."

    Lauren Raby, Coca-Cola