Case study: Buzzback

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Strategic insights agency Buzzback wanted to be famous for its expertise in innovation. Due to the nature of its work, it had a wealth of knowledge on consumer needs but wasn’t using this valuable resource beyond client work.

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Over a transformative two-year partnership, we collaborated with Buzzback to build an impactful thought leadership programme and targeted premium food and beverage and CPG publications through PR activity.

Headline news

  • 60 pieces of coverage over 18 months

  • Improved reputation as the research agency for innovation

  • Go-to source for contributions and events for key players

  • CEO and founder is now on VitaFoods content advisory board

Example buzzback coverage
Example buzzback coverage

  • "they leveraged their sector knowledge to help us breakthrough. The team is smart and they challenge us. They feel like true partners."

    Carol Fitzgerald, CEO Buzzback