Case study: Brand Genetics
Branding agency Brand Genetics needed a clear, consistent year-round marketing strategy focused on raising worldwide awareness and strengthening their positioning to build trust, encourage word of mouth and create strategic partnerships.
After the discovery and research phase, we were able to identify the channels we needed to focus on and to generate creative content ideas for their marketing. We then created a marketing plan that focused on PR. LinkedIn and awards submissions.
Headline news
During the first year, their PR coverage put them in front of a readership of over 1 million. They were also shortlisted for three awards, won one, and the LinkedIn statistics speak for themselves:
1000% increase in post impressions
8000% increase in post reactions
