Case study: Bic
How we democratised data for Bic.

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The market data team was building a new platform to integrate data from multiple global markets for the first time, across three different sectors (shavers, stationery and lighters), including competitor activity.

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They had invested a lot of time and money and had trained stakeholders to use the platform. The problem was, that people were not using it.

We devised a communication strategy to drive people to the platform, using a combination of branding, newsletters, ‘how to’ videos and Yammer posts.

The platform saw:

  • 45% increase in visits to the dashboard

  • Significant improvement in the profile of the team and awareness of the platform across the whole organisation

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  • "There was a lot riding on this project, but Mustard came in and exceeded expectations. They showed there's always a better way to do communications."

    Debra J Mednick, Bic