New study by Perception Research Services shows why shoppers are choosing own label products

PR
Written By Simon Dunn

Own label is on the rise. Between 2011 and 2013, own label sales have risen 1.32% at a total grocery level in the UK (Kantar), and they show no sign of stopping. With this in mind, Perception Research Services (PRS) carried out a study of 1,000 UK shoppers to gain insight into people’s buying habits, […]

Source: New study by Perception Research Services shows why shoppers are choosing own label products

Simon Dunn
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