Attitude Replaces Age For Targeting Consumers

PR
Written by Iosetta Santini

Marketers could be missing out on appealing to receptive consumers. After a recent study by Network Research revealed consumers are relating to brands based on rational and emotional attitudes, Omnilotus is urging brands to change their marketing approach to appeal to attitude and emotions

Source: Attitude Replaces Age For Targeting Consumers

Iosetta Santini
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Brands should be targeting attitudes and emotions, claims Omnilotus