Help us celebrate your workplace: ‘Best place to work in MRX’ WIRe survey and award

Here at Keen as Mustard, we’ve teamed up with WIRe (Women in Research) to help acknowledge and reward the best place for women to work in MRX. WIRe aims to inspire women in market research to advance their voices in the industry while providing the tools for professional development and opportunities for building connections. To achieve this, it’s important to establish what employees value in their workplace.

So, WIRe has launched its Workplace Study, which will establish the experiences and environments which are most important in keeping market researchers happy at work. The results of this will be revealed at IIeX Atlanta in June.

The results from the survey will help WIRe and Keen as Mustard establish the criteria for the first ever “Best Place for a Woman to Work in MRX” awards. These awards aim to congratulate and raise awareness about the organisations who are doing their utmost to satisfy their female employees. The winners and runners up will be announced at Congress 2018 and winners will receive a free ticket to the conference to receive their trophy.

We look forward to keeping you posted on the progress of the survey and award.

If you would like to participate in the WIRe Workplace Study, please click here.

For more information, watch this space, or visit