A week-long festival of insight & visual communications delivered to your computer? Viz-Fest registration is open!

Data is everywhere, but communicating it isn’t always easy. So from the 30th October E-Tabs and Keen as Mustard Marketing bring together in-house expertise, guest speakers and the client side perspective to demonstrate the benefits of excellent communication of insights and data visualization. We’ll dig deep into: Communicating data, research and insight Data visualization and… Read more »

Welcome to the Mustard fold, L&E Research!

US-based L&E Research specialises in qualitative recruitment services. By partnering with leading global technology providers, L&E offers all market research solutions in one place, from focus group facilities to online qualitative technologies. L&E President Brett Watkins said, “L&E sought Mustard’s expertise in writing campaigns to help strengthen our connections with clients, so the team helped us put… Read more »

ESOMAR Congress 2017 Review

By Adam Warner (originally posted in RW Connect) It’s me, the content chef of market research and your favourite conference blogger. And here I am in Amsterdam pulling together the myriad flavours of ESOMAR Congress to create a balanced and nuanced Michelin standard dish straight out of the hot content oven. In full transparency, I’m… Read more »

Through the looking glass – How does MRX marketing measure up?

By Lucy Davison, Managing Director of Keen as Mustard Marketing (originally posted in GreenBook) Late last year, we at Keen as Mustard Marketing joined forces with FocusVision to find out more about what was going on within MRX marketing. We really wanted to find out what issues agencies and suppliers in market research were facing,… Read more »

Are we Black Cabs or are we Ubers? ESOMAR UK meet-up

By Julie Aebersold (published in RWConnect) On the evening of 14th June, data, research and insight professionals gathered to discuss the challenges and opportunities that are leading us into the future of market research. It’s true; there are a lot of scary things on the horizon that will certainly impact our industry. Within this uncertainty,… Read more »

Youth are key to changing the perception of market research, but they don’t even know it yet

By Julie Aebersold (originally posted in RWConnect) If you believe the general public considers market research to be the centre of business decisions, mainstream media and politics, then you’ve got another thing coming. Reality check; the world still views market research as clipboards tossed at uninterested folk and cold calls that interrupt family meals. A… Read more »

Looking back at NEXT 2017

Lucy Davison recaps her experience at NEXT 2017, the Insights Association’s inaugural event (originally posted in Quirk’s). The Insights Association’s inaugural conference was a full-on content fest with back-to-back sessions from 7:30 a.m. on Tuesday, May 9 to 5:30 p.m. on Wednesday, May 10. I’ve learned that New Yorkers – and maybe all Americans? – certainly… Read more »