The Big Surprise – ESOMAR Global Qualitative 2017

Originally posted on Research World Connect One of the most diverse market research events I’ve ever attended, the 21st ESOMAR Global Qualitative conference, opened up the world of qualitative research, showing the power of innovation in studies around the globe. In the heart of Porto, I found myself surrounded by innovative, creative and stimulating minds; all from… Read more »

Learn essential design skills from Mustard’s Simon Dunn in practical MRS training

Next Wednesday, Mustard’s creative director Simon Dunn will be sharing his knowledge with the MRX community in an MRS design training tailored to data, research and insight companies.  This is an essential course for anyone interested in improving their storytelling abilities through the design of reports and presentations for clients. Simon says, “We are all… Read more »

A week-long festival of insight & visual communications delivered to your computer? Viz-Fest registration is open!

Data is everywhere, but communicating it isn’t always easy. So from the 30th October E-Tabs and Keen as Mustard Marketing bring together in-house expertise, guest speakers and the client side perspective to demonstrate the benefits of excellent communication of insights and data visualization. We’ll dig deep into: Communicating data, research and insight Data visualization and… Read more »

Welcome to the Mustard fold, L&E Research!

US-based L&E Research specialises in qualitative recruitment services. By partnering with leading global technology providers, L&E offers all market research solutions in one place, from focus group facilities to online qualitative technologies. L&E President Brett Watkins said, “L&E sought Mustard’s expertise in writing campaigns to help strengthen our connections with clients, so the team helped us put… Read more »

ESOMAR Congress 2017 Review

By Adam Warner (originally posted in RW Connect) It’s me, the content chef of market research and your favourite conference blogger. And here I am in Amsterdam pulling together the myriad flavours of ESOMAR Congress to create a balanced and nuanced Michelin standard dish straight out of the hot content oven. In full transparency, I’m… Read more »

Through the looking glass – How does MRX marketing measure up?

By Lucy Davison, Managing Director of Keen as Mustard Marketing (originally posted in GreenBook) Late last year, we at Keen as Mustard Marketing joined forces with FocusVision to find out more about what was going on within MRX marketing. We really wanted to find out what issues agencies and suppliers in market research were facing,… Read more »

Are we Black Cabs or are we Ubers? ESOMAR UK meet-up

By Julie Aebersold (published in RWConnect) On the evening of 14th June, data, research and insight professionals gathered to discuss the challenges and opportunities that are leading us into the future of market research. It’s true; there are a lot of scary things on the horizon that will certainly impact our industry. Within this uncertainty,… Read more »