When insight makes a BIG difference

By Jennifer Redfern (originally published on the BIG blog) We all know that Market Research is important for advising day to day business decision making, but it also has the power to inspire change within the heart of a business. This was the impact when The Sound collaborated with Reed Exhibitions, the world’s leading event… Read more »

Chillin’ in CA: Quirk’s West Coast 2018

Thanks to e-Tabs, our partners in crime at Keen as Mustard for the Viz-Fest event each year, I was given a ticket to the Quirk’s event in Orange County last week. Given it felt like we had suffered weeks of particularly cold, grey and wet weather here in Northern Europe, needless to say I was… Read more »

Give a warm welcome to Jen, our newest Mustard Seed!

Over at Mustard Towers, we’re growing and welcoming new clients from all over the world. So, we recently expanded our team to include a new PR assistant – meet Jennifer Redfern! Jen joined our team after completing her degree in American and English literature at the University of East Anglia, in the home of Colman’s… Read more »

Viz-Fest 2017 Revisited

Last month, Keen as Mustard teamed up with E-Tabs for the third year running to deliver Viz-Fest, a week-long festival of insight communications streamed straight to your computer. This year, the festival was bigger than ever, and registrations increased by 36% from 1859 to 2596. The week included top speakers from companies such as Jaguar… Read more »

Refreshing a green giant

At the end of last year, Lukas Pospichal and Lenny Murphy came to us with an irresistible proposition… “…Will you redesign the GreenBook blog for us?”.  Having already redesigned the GRIT report and the GRIT logo, we knew what a great opportunity this would be to flex our creative muscles and, of course, work with… Read more »

Mustard on Tour: Insight Marketing Day Chicago

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” The words of Chicago’s favourite fictional son, Ferris Bueller. And a fairly fitting synonym for conference attendance. It’s very easy to get caught up in the minutiae of company business, but if you don’t take time… Read more »

We’re really happy to be working with Kadence International

Keen as Mustard is delighted to announce our new client – global insight consultancy and data solutions firm Kadence International. With offices in Boston, London, Jakarta, Hong Kong, Shanghai, Singapore, and Ho Chi Minh, Kadence is a truly global network and we are very excited to be working with them. As part of the kick-off process… Read more »

The Big Surprise – ESOMAR Global Qualitative 2017

Originally posted on Research World Connect One of the most diverse market research events I’ve ever attended, the 21st ESOMAR Global Qualitative conference, opened up the world of qualitative research, showing the power of innovation in studies around the globe. In the heart of Porto, I found myself surrounded by innovative, creative and stimulating minds; all from… Read more »

Learn essential design skills from Mustard’s Simon Dunn in practical MRS training

Next Wednesday, Mustard’s creative director Simon Dunn will be sharing his knowledge with the MRX community in an MRS design training tailored to data, research and insight companies.  This is an essential course for anyone interested in improving their storytelling abilities through the design of reports and presentations for clients. Simon says, “We are all… Read more »