Life’s not a pitch

By Lucy Davison (originally posted on the GreenBook Blog and the Business Intelligence Group Blog). I recently attended one of the more commercial insights industry events.  A lot of the content at these events is ‘pay to play’ – when suppliers and agencies pay a fee to get a slot on the platform. In essence,… Read more »

IIeX Europe: A Young Industry Member’s Perspective

By Jennifer Redfern (originally posted on RW Connect) According to Jacob Ayoub of Salesforce, ‘Insights driven business will take $1.2 trillion a year by 2020’ (Forester Research). I’ll admit that I’m not sure what proportion of that figure accounts specifically for market research. However, after just three months in the industry I’m pretty convinced that market research… Read more »

Join us at the Insight Show 2018

Here at Keen as Mustard we’re delighted to be partners with the Insight Show, a two-day festival of market research starting at Olympia Central tomorrow, where there will be an exhibition overflowing with big-name exhibitors and a jam-packed schedule of cutting-edge content. As always, the Insight Show has a variety of industry experts on the… Read more »

When insight makes a BIG difference

By Jennifer Redfern (originally published on the BIG blog) We all know that Market Research is important for advising day to day business decision making, but it also has the power to inspire change within the heart of a business. This was the impact when The Sound collaborated with Reed Exhibitions, the world’s leading event… Read more »

Chillin’ in CA: Quirk’s West Coast 2018

Thanks to e-Tabs, our partners in crime at Keen as Mustard for the Viz-Fest event each year, I was given a ticket to the Quirk’s event in Orange County last week. Given it felt like we had suffered weeks of particularly cold, grey and wet weather here in Northern Europe, needless to say I was… Read more »

Give a warm welcome to Jen, our newest Mustard Seed!

Over at Mustard Towers, we’re growing and welcoming new clients from all over the world. So, we recently expanded our team to include a new PR assistant – meet Jennifer Redfern! Jen joined our team after completing her degree in American and English literature at the University of East Anglia, in the home of Colman’s… Read more »

Viz-Fest 2017 Revisited

Last month, Keen as Mustard teamed up with E-Tabs for the third year running to deliver Viz-Fest, a week-long festival of insight communications streamed straight to your computer. This year, the festival was bigger than ever, and registrations increased by 36% from 1859 to 2596. The week included top speakers from companies such as Jaguar… Read more »