How to stand out to a client-side researcher: what we learnt during the IMD London client panel

From email marketing, to SEO, to blogs and thought leadership, there are numerous techniques to consider when building your company’s marketing strategy. But which of these techniques will get your company’s message noticed by the clients you’re trying to attract? Are there any key techniques for standing out in a competitive market? To help answer… Read more »

Keen as Mustard welcomes JJ Haigh as new PR account manager

Last month we welcomed our new PR account manager, JJ Haigh, to the Mustard team. JJ is a media relations and PR expert who, since starting his career in 2011, has worked with some of the world’s largest advertising and marketing agencies, including Mother, Leo Burnett and McCann. Before joining Mustard, JJ was working in-house… Read more »

Have something interesting to say about insights communication? We have a platform for you.

Following the success of last year’s Viz-Fest, the week-long festival of insights communication is back for 2018. From the 5th– 9th November, we’ll be hosting a webinar series with three new presentations each afternoon, alongside our data visualisation partner E-Tabs. Presentations will be centred around the themes of communicating data, research and insight; storytelling in… Read more »

Women in Research (WIRe) launches Best Places to Work Award

In collaboration with Keen as Mustard Marketing and Koski Research, WIRe has launched the Best Places to Work Award, to both honor and raise awareness of companies who are doing their utmost to promote the well-being of their female employees. In early 2018, WIRe conducted an industry workplace survey to establish the qualities, experiences, and… Read more »

Don’t skip your marketing leg day: Simon joins the ‘Ponderings from the Perch’ podcast

Mustard’s Creative Director Simon Dunn joined Priscilla Mckinney, President and CEO of Little Bird Marketing (based in Joplin, Missouri), for a chat to be included as an episode in Priscilla’s podcast ‘Ponderings from the Perch’. Topics of discussion included Simon’s role as a designer at Keen as Mustard, the importance of time and effort in… Read more »

Taking a dose of our own medicine: IMD London 2018 review

By Jennifer Redfern (originally posted on RWConnect) ‘The strategic advice we give our clients is how to be better marketers, so we have to at least be efficient marketers ourselves.’ This comment, made by Greg Clayton, Managing Director of Kadence International during the agency panel of Insights Marketing Day London on the 11th May, emphasises… Read more »

Life’s not a pitch

By Lucy Davison (originally posted on the GreenBook Blog and the Business Intelligence Group Blog). I recently attended one of the more commercial insights industry events.  A lot of the content at these events is ‘pay to play’ – when suppliers and agencies pay a fee to get a slot on the platform. In essence,… Read more »