Visualising Network Research

Customer experience expert Network Research has been helping many of the UK’s best known companies to win and build profitable relationships with customers since 1987. The management team approached Mustard to update their brand identity and website as they felt a specialist agency would understand their needs better than one without MR experience. Before we started creating the new brand identity, we got the senior management team members together at a Mustard workshop to discuss the company’s vision, positioning, messaging and vision for the future to pin down exactly what sets Network Research apart.

We synthesised all of the materials we collected and put together a creative brief which we used to inspire the visual identity and website. We focused on the story-telling nature of the work the company does – giving clear views to advise clients how to win and keep profitable customers.

The new visual identity and strapline incorporates three orange dots, or suspension points, after the company name – indicating there is more to follow and communicating the agency’s capacity to translate their insights into compelling, issues based stories, based on research data. The modern, clean web design gives the agency the opportunity to articulate its views in original and interesting ways. Our designs also incorporated a range of support materials for the new branding, such as PPT and Word templates, stationery and notebooks. If you visit Network Research, look out for the orange dots!

Managing Director Virginia Monk said, “For over 30 years, we have been known and respected for our strong opinions on what research says, coupled with intelligent views about what our clients should do to win and keep customers. Finally this is apparent through our visual identity and website. The project has been a pleasure from start to finish – Mustard understood our needs from the outset – and we are very pleased with the outcome.”

We’re really proud of our work. If you’re interested in finding out how to go about a branding or positioning project, please get in touch.