Retailer brands are holding their own – Marketing Week

Back to Blog

Retailer brands are holding their own – Marketing Week
Posted on June 18, 2014 by Simon Dunn

Reading Time: < 1 minute

How do you feel when you buy own label brands 2
Shoppers regard supermarket own-label products as on a par with and sometimes better than branded equivalents – but not in every category, a study finds

Source: Retailer brands are holding their own