Raising awareness for Network Research to increase lead generation

Network Research first came to us with limited awareness outside of a small loyal client base. We were tasked to increase awareness and attract a broader client base, while delivering inbound leads. We created a PR strategy that used existing content and new self-funded research to provide cutting edge material for marketing media and vertical trade targets.

As marketers who specialise in the market research industry, we know exactly how to grab the attention of top industry publications using topical issues and thought-generating studies. Working with Network Research we created a study comparing attitudinal profiling to traditional demographics. The results were packaged into a press kit. Through our established presence with both market research and marketing publications we won coverage in a number of high profile publications, with full-length feature articles published in Marketing Week, Impact Magazine, Digital Marketing Magazine, Warc and more.

Next, with the aim of targeting a broader client base, we strategically targeted media in vertical trade publications. This exposure from publications such as Chartered Banker and Mobile News gives Network Research the ability to reach new clients with content to start a strong dialogue.

As a result, we have significantly increased levels of brand awareness in the market research industry and beyond, resulting in a sustained level of inbound enquiries.

“The project has been a pleasure from start to finish – Mustard understood our needs from the outset – and we are very pleased with the outcome.” – Virginia Monk, MD of Network Research