Powerful content marketing to drive conversions for a new product feature

Search-driven analytics platform KnowledgeHound recently launched a new product feature, Connectors, to integrate third party survey sources with its platform – and SurveyMonkey was the first. Users of SurveyMonkey and similar survey sources can now import all of their team’s data into a single place for easier exploration and analysis. To support the launch, we… Read more »

Four reasons to vote for Lucy Davison for ESOMAR Council!

Competition is hotting up in the election for ESOMAR Council with over 30 runners in the race. As you may be aware, our very own Lucy Davison is in the running. Lucy is running because she wants to help change the image of the research and insights industry. Here are four one minute videos to… Read more »

Change our image for good

Lucy Davison is running for ESOMAR Council Having been the UK ESOMAR Rep for the last three years, Lucy has decided she has more to offer the industry and has put herself forward as a candidate in the elections for ESOMAR Council. As a Rep, Lucy has worked with her co-Rep Crispin Beale, to improve… Read more »

How to stand out to a client-side researcher: what we learnt during the IMD London client panel

From email marketing, to SEO, to blogs and thought leadership, there are numerous techniques to consider when building your company’s marketing strategy. But which of these techniques will get your company’s message noticed by the clients you’re trying to attract? Are there any key techniques for standing out in a competitive market? To help answer… Read more »

Keen as Mustard welcomes JJ Haigh as new PR account manager

Last month we welcomed our new PR account manager, JJ Haigh, to the Mustard team. JJ is a media relations and PR expert who, since starting his career in 2011, has worked with some of the world’s largest advertising and marketing agencies, including Mother, Leo Burnett and McCann. Before joining Mustard, JJ was working in-house… Read more »

Have something interesting to say about insights communication? We have a platform for you.

Following the success of last year’s Viz-Fest, the week-long festival of insights communication is back for 2018. From the 5th– 9th November, we’ll be hosting a webinar series with three new presentations each afternoon, alongside our data visualisation partner E-Tabs. Presentations will be centred around the themes of communicating data, research and insight; storytelling in… Read more »

Women in Research (WIRe) launches Best Places to Work Award

In collaboration with Keen as Mustard Marketing and Koski Research, WIRe has launched the Best Places to Work Award, to both honor and raise awareness of companies who are doing their utmost to promote the well-being of their female employees. In early 2018, WIRe conducted an industry workplace survey to establish the qualities, experiences, and… Read more »