Posts By: JJ Haigh

A first–time view on Big Data and Qual

By JJ Haigh (originally posted on RWConnect) A surprisingly mild mid-November morning in Dublin welcomed the start of ESOMAR Fusion as delegates from over 40 countries descended upon the Irish capital to understand how as an industry, we can marry up the learnings from qualitative and big data to create a better tomorrow. For someone… Read more »

Old Auntie still reigns supreme in clients’ eyes

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Data is an intrinsic part of all of our lives, everyone has shared data, many have access to that data but who really owns it, and who is lobbying on behalf of the consumer to ensure that data is managed and stored correctly? This is a message that we are always looking to drive with… Read more »