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Thoughts on everything that matters right now in marketing, communications, and insights.

Month: September 2018

The story behind the Women in Research (WIRe) Best Places to Work Award Posted on September 11, 2018 by Braden MacDonald

This year, we’ve been working with Women in Research (WIRe) and Logica (formerly Koski Research) to help find the best MRX workplace for women. The idea was born at the ESOMAR Congress WIRe lunch last year in Amsterdam. WIRe had already planned some research with agency Logica to find out the qualities, experiences and environments that women in MRX want most from their workplace.  We at Keen as Mustard wanted to take this one step further, to raise awareness of,

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