From email marketing, to SEO, to blogs and thought leadership, there are numerous techniques to consider when building your company’s marketing strategy. But which of these techniques will get your company’s message noticed by the clients you’re trying to attract? Are there any key techniques for standing out in a competitive market? To help answer these questions, we invited three client-side researchers, Begonia Fafian, Western Europe knowledge and insights director at Coca Cola, Sonia Whitehead, head of research at BBC
Read MoreIf you are passing Berlin in September, don’t miss Colonel Mustard Lucy Davison’s session at ESOMAR Congress where she will be presenting with Begonia Fafian of The Coca-Cola Company. Lucy and Begonia will be sharing the results of their pilot internal communications project to find out how to improve internal communications for the insights team. The Great Communication Experiment looked at how to influence broader stakeholders within the business, those who are not directly involved in insight projects but who
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