In collaboration with Keen as Mustard Marketing and Koski Research, WIRe has launched the Best Places to Work Award, to both honor and raise awareness of companies who are doing their utmost to promote the well-being of their female employees. In early 2018, WIRe conducted an industry workplace survey to establish the qualities, experiences, and environments most important to employees in the market research industry. These factors have been used as the criteria for the award. The study found that
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