Blog

Thoughts on everything that matters right now in marketing, communications, and insights.

Month: June 2016

Let’s go out and tell some stories – ESOMAR storytelling & communications event Posted on June 16, 2016 by Braden MacDonald

Storytelling has been highlighted as a central topic within the market research industry for a number of years now. We know it’s important and we know we need to apply it to our everyday office activities. Unfortunately the difficulty is that market researchers still struggle to lose their ‘data duvet’ and abandon data as a safety blanket. The succeeding difficultly comes from figuring out just how market researches can implement this majestic storytelling element. Wednesday’s ESOMAR UK event answered both

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The challenges behind being a challenger bank Posted on June 3, 2016 by Braden MacDonald

Read more: Retail Banker International 

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Consumer (not customer) experience | Opinion Posted on by Braden MacDonald

Understanding what influences a person buying your products or services needs to start before they ever become an actual customer says Virginia Monk. Source: Consumer (not customer) experience | Opinion

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Ofcom report names Tesco Mobile as the least complained about network in the UK Posted on by Braden MacDonald

Last week, Ofcom the UK’s communications regulator, released its latest report, with the aim of shedding light on how we as mobile networks provide service to our users. It set about ranking all the UK’s networks so that you can have a clear way of finding out which network consumers have the most need to complain about. Read more: Tesco Mobile

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