Understanding what influences a person buying your products or services needs to start before they ever become an actual customer says Virginia Monk. Source: Consumer (not customer) experience | Opinion
Read MoreRead more: Everything the COI wanted to know about marketing but was too afraid to ask...
Read MoreA new week, a new Secret Marketer. I’m secretly hoping to be just as good as my predecessor. With a bit of luck, I’ll be able to match the weekly insights that helped me realise I’m not on my own here. Read more in Marketing Week: Secret Marketer: Something is wrong with marketing’s reputation if even the IT team makes fun of us
Read MoreHow Seventh Generation changed a fragrance without losing consumer appeal. Manufacturers of consumer products are continually evolving with new variants of their products. A major component of this is the fragrance as the final product scent can play a major part in consumer purchasing decisions in a wide range of products. But how easy and efficient has it been up until now to test differences between prototypes, and to then have the information about consumer appeal, that will underpin which
Read MoreSource: Tomorrow's Cleaning February 2016
Read MoreOn 14 April, market researchers will have a unique opportunity to discover exactly what it takes to raise their profile and communicate distinctive stories. Colonel Mustard Lucy Davison is preparing a stimulating ESOMAR webinar titled, “Five things you (really) need to know about insights marketing.” Lucy uses her 30 years of marketing experience to take viewers through five key elements for implementing marketing that many market researchers fail to acknowledge. This list is one of a kind, so don’t miss
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