Blog

Thoughts on everything that matters right now in marketing, communications, and insights.

Month: April 2016

Consumer (not customer) experience | Opinion Posted on April 21, 2016 by Braden MacDonald

Understanding what influences a person buying your products or services needs to start before they ever become an actual customer says Virginia Monk. Source: Consumer (not customer) experience | Opinion

Read More

Everything the COI wanted to know about marketing but was too afraid to ask… Posted on April 19, 2016 by Braden MacDonald

Read more: Everything the COI wanted to know about marketing but was too afraid to ask...

Read More

Secret Marketer: Something is wrong with marketing’s reputation if even the IT team makes fun of us Posted on April 6, 2016 by Braden MacDonald

A new week, a new Secret Marketer. I’m secretly hoping to be just as good as my predecessor. With a bit of luck, I’ll be able to match the weekly insights that helped me realise I’m not on my own here. Read more in Marketing Week: Secret Marketer: Something is wrong with marketing’s reputation if even the IT team makes fun of us

Read More

Successful Sensory Change Posted on by Braden MacDonald

How Seventh Generation changed a fragrance without losing consumer appeal. Manufacturers of consumer products are continually evolving with new variants of their products.  A major component of this is the fragrance as the final product scent can play a major part in consumer purchasing decisions in a wide range of products.  But how easy and efficient has it been up until now to test differences between prototypes, and to then have the information about consumer appeal, that will underpin which

Read More

Solving the problem of malodour: How the qPod achieves a breakthrough Posted on April 5, 2016 by Braden MacDonald

Source: Tomorrow's Cleaning February 2016

Read More

Keen as Mustard is hosting an exclusive ESOMAR webinar on the five things you (really) need to know about insights marketing Posted on by Braden MacDonald

On 14 April, market researchers will have a unique opportunity to discover exactly what it takes to raise their profile and communicate distinctive stories. Colonel Mustard Lucy Davison is preparing a stimulating ESOMAR webinar titled, “Five things you (really) need to know about insights marketing.” Lucy uses her 30 years of marketing experience to take viewers through five key elements for implementing marketing that many market researchers fail to acknowledge. This list is one of a kind, so don’t miss

Read More