Have you ever thought of making your brand more social? Then look no further than here. We've shared our top tips for engaging with and increasing your LinkedIn followers: Don’t post sales content. LinkedIn users are not looking to be sold a product, they’re looking for information that could help them improve their skills and help them solve business problems. Try to post only thought leadership content. Use language that is simple and easy to understand. Jargon will get
Read MoreThis article was originally published on Research World Connect. A few weeks ago I attended a lecture “Robot reporters – journalism in the age of automation and big data”, given by Emily Bell (media journalist and director of Digital Journalism at the University of Columbia). Bell was talking about the future of journalism, but much of what she said applied to market research (as it so often does with journalism and research, but that’s another article). Imagine a news story written and
Read MoreOwn label is on the rise. Between 2011 and 2013, own label sales have risen 1.32% at a total grocery level in the UK (Kantar), and they show no sign of stopping. With this in mind, Perception Research Services (PRS) carried out a study of 1,000 UK shoppers to gain insight into people’s buying habits, […] Source: New study by Perception Research Services shows why shoppers are choosing own label products
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