Vision Critical paired up with digital experience agency, Luma, to analyse what drives viewer engagement with the Christmas ads of major retailers John Lewis, Boots and Marks & Spencer by measuring real-time consumer responses. Read it in Marketing Week!
Monthly Archives: November 2012
Two weeks ago Team Mustard had a complete office blitz! We chucked out old magazines (can’t believe 2009 is considered “old” already), created organized archives, rearranged the desks and, most importantly and coolest of all renovations, we added a Mustard coloured accent wall. Soon the accent wall will feature giant orange-and-turquoise hotdogs — per Keen… Read more »
UK — Former McKinsey executive Vivek Banerji has joined Incite as a director. He will specialise in behaviour changes in healthcare. Source: Incite appoints Banerji to lead behavioural change studies
It’s been a week since the end of the ESOMAR 3D Digital Dimensions conference when Yahoo! UK director, Laura Chaibi, told everyone in the room that if they’re still “considering” mobile research, they’ve already missed the bus to the digital age of research. At which point we all peered round at each other looking like deer… Read more »
Twitter and Nielsen announced a partnership to run surveys through the social network last week to measure the effectiveness of brand advertising. Chosen users will get sent a tweet, inviting them to complete a short three-question survey. Source: What’s the buzz on Twitter’s surveys?
Market research industry commentators are increasingly throwing around buzzwords like “story-teller” and “storymaker” in association with brand. In a post-advertising world where engagement with consumers comes more from brand authenticity and personification, than from didactic brand messages, story telling is the new mantra. A recent blog by Added Value outlined how various brands, like Coca-Cola & Revlon,… Read more »