The ten commandments of mobile research

We’ve arrived in 2014, which has been hailed ‘the year of the mobile’ – much like every year since 2008. But mobile presence does continue to grow – notably, January saw the launch of the iPhone in China, Samsung has just unveiled the Galaxy S5  (pictured) to great fanfare. This growth of mobile has created several very significant changes for the marketing industry – not least the ability to gather insights in a moment by surveying consumers on their mobile devices.  Data gathered in this way can lead to a much enhanced understanding of not only what consumers are getting up to, but also how and why.

Source: The ten commandments of mobile research