Survey Finds ‘Health’ Affects Preference, Not Behavior

A recent survey from research company AYTM finds that attitudes to health are a vital factor in driving preferences in the quick-service restaurant market, even if behavior suggests otherwise. Additionally the study provides comprehensive customer profiles of eight fast food restaurants in the U.S. which were selected by respondents as their favorites: McDonalds, Subway, Taco Bell, Burger King, Wendy’s, Chick-fil-A, KFC, and Arby’s.


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