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Research Now’s post-Olympic legacy study in Marketing Week

Date: 19 Oct 2012
By: Randi
Tag: british morale, Keen as Mustard, market research, Marketing Week, Olympic legacy, olympic sponsors, Research Now
Comment: 0

A post-Olympic study conducted by Research Now identified the real Olympic legacy left by the Games: British morale and a boost in brand perception for some of the sponsors. Even better, Marketing Week liked the story so much it was featured in the online opinion section. You can read the full article here.

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    Randi
    About the Author
    Mustard’s newest American addition comes from the good ol’ South, though far from conventional “southern belle,” she is. Randi’s first language includes fewer instances of “y’all” and more of SPSS having just completed a master’s degree in social research. Before crossing the pond to do her master’s here in London, she received her bachelor’s in sociology at the top of her class in South Carolina. Adding a Londoner’s lens to her repertoire, paired with sociological insight and analytical creativity, means this Carolina girl is kitted-out for handling public relations at Keen as Mustard. Favourite Mustard: Honey Mustard
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