We’re very excited to announce a new addition to our clientele: Perception Research Services (PRS). Specialists in packaging and shopper research, PRS is a growing international company, with headquarters in New Jersey, and offices in London, Singapore, Geneva, Mexico City, and Rome. PRS pioneered the use of eye-tracking and virtual aisles in their research so that clients can “win at retail”. PRS also utilizes mobile eye-tracking and facial coding to help marketers better understand shopper behaviour and gauge the impact of packaging, displays, signage and in-store marketing. Team Mustard is keen as ever to be helping them raise their profile in Europe.
Find out how their research, a healthy marriage between quantitative and qualitative, makes you a winner at retail.
You can also check out the latest & greatest of what PRS is up to here.