Vision Critical is the world’s leading provider of insight communities, currently supporting over 650 brands worldwide. Vision Critical in the UK wanted to raise its profile among potential clients to help them lead the debate around market research online communities.
Using a combination of self-funded studies, opinion pieces and case studies, we worked with VC to create content and generate stories in the research and marketing media. This resulted in several features in Marketing Week, The Drum, The Wall, Business Insider and Research Live. We also supported our efforts via social media and designed advertising and printed materials to support their new business efforts.
The result has been a significantly raised profile and vastly increased exposure for the business.