Perception Research Services International (PRS) specialises in research into shoppers, retail and packaging. Although well-known in the US and very well established, their European offices in London and Geneva wanted us to raise their profile and put them on the map with potential clients.
Using a lot of their existing ‘white paper’ material we repackaged it to make it relevant and appropriate for the European market. We also suggested ideas for and generated content for self-funded studies for use in the media. We secured a 6 weekly feature in Packaging News, extensive coverage in other packaging and retail media as well as The Grocer and Marketing Week.
As a result PRS received at least one direct enquiry from a client who had read about them in the vertical sector media, and saw an increase in business queries and RFPs.