We have been working with MaritzCX in Europe since 2009 on a range of marketing and communications projects – from media relations to advertising and marketing.
Our original brief was to support them with thought leadership pieces focusing on customer relationship measurement and marketing as well as targeting ‘vertical’ sectors such as financial services, telecoms, retail and automotive. This resulted in several high-profile features in publications such Customer Experience Magazine, European Business Review, eMarketer, Marketing Week and WARC. Most recently our activity has been in specific vertical sector marketing – designing and building a new blogsite; editing the content for these and using advertising and electronic direct marketing to drive customers to the sites. Our vertical sector work has resulted in extensive feature coverage including in Retail Week, Caterer and Hotelkeeper, Global Telecoms Business and Automotive Management as well as increased awareness from clients.