FocusVision provides technology to support market research. The firm came to us after acquiring Revelation Global, the mobile and web platform for qualitative market research. We had worked with Steve August and his team at Revelation for some time on their marketing; but after acquiring Revelation, FocusVision needed to revise its messaging and website in order to incorporate Revelation.
So we packed our bags and flew to Stamford, Connecticut to conduct a workshop with FocusVision’s board and investors. The workshop reviewed their current positioning and their vision for the future, it looked at their competitors, their brand messaging and where they wanted to go. Once we had honed a creative brief, analysed and revised the brand and site architecture and focused on their core messaging, we were ready to start. Because the company was planning further acquisitions, it wanted the new site up and running in as soon as possible. We developed a schedule that meant we could do it in five weeks – from sign off of the creative brief to launch.
The client also wanted us to build the site on the HubSpot platform; an inbound marketing software platform that helps companies attract visitors and convert leads from their website. We had not used Hubspot before to build a site, but Mustard’s previous experience in building websites and our knowledge of current internet standards meant it didn’t take us too long to get our heads around it. We worked hard to design and build the site within the chosen HubSpot theme, writing all the copy and content to ensure they all worked together to give a focused and relevant message.
The project was successfully completed within the timeframe.
Though the new site for Focus Vision was a temporary solution to a big issue, we are proud of the results, in particular of delivering the project within the short time frame on an unfamiliar platform.