We were pleased to accept the challenge of helping the world’s two leading, shopper and packaging insight companies to merge; PRS (headquartered in the US) and IN VIVO (headquartered in Paris).

Our initial work focused on what the two existing company brands stood for, and how to integrate the best of both. Mustard ran a workshop in Paris with the new executive board to help the team articulate the new values and personality of the merged business. We built on this feedback to create a new merged brand and the proposition, benefits and the values that underpin the new brand. These elements gave a great platform for new communication, identity, design and website.

As the merge combined both company’s names, the new identity balanced the expertise of the former companies, while the site also signalled constructive change. The new website was created to showcase a lively and dynamic company rooted in strong behavioral research and insight.