We’ve been working with L&E Research for several years now, providing design and content ongoing. Recently L&E needed a white paper template that fit within their existing brand style. The template was designed for their white paper series, ‘Six Steps to Perfect Qual’ (written by Mustard’s creative copywriters).
For the initial ‘demo’ white paper template, we needed a design that was easy to use, versatile and striking – but most importantly, obeyed their existing brand guidelines. We created the template and first white paper using selective imagery for maximum impact, including a cutout image treatment that helped to link image and copy. This created a point of interest across pages – whilst remaining true to their existing brand.
L&E have since used this template across seven white papers (so far).