Keen as Mustard Marketing has a strategic alliance with US-based MR industry management consultancy Cambiar Consulting
Keen as Mustard works as a marketing consultant to Cambiar, while Cambiar will work with Mustard to help the British company grow on a worldwide basis.
Keen as Mustard founder and MD Lucy Davison says of the agreement: ‘We have long admired Cambiar as a true trusted advisor to the industry. The insight and knowledge of such a great team will be of great value to our clients and in turn we are looking forward to bringing our marketing expertise to Cambiar clients’.
Chadwick says the opportunity to join forces with Keen as Mustard on client marketing projects was ‘too great to pass up’. He comments: ‘We have frequently been involved in determining brand positioning, points of differentiation and overall marketing strategy, and yet it can be difficult for marketing agencies not familiar with the industry to bring these to life. Now we have a partner for whom this is their prime business’. Cambiar’s own marketing specialist Beth Rounds left just a month ago to join data visualization / BI specialist Dapresy.