Aurora is a thriving market research company offering full service research as well as sample via panels. Their old image was inconsistent and recessive and very much in need of an overhaul if they were to meet their ambitious new business targets.
So Mustard got to work focusing in on what was great about Aurora and linking that to their name. We came up with the idea that they offer a ‘brighter research experience’ both in terms of having really bright people working in their team but also in terms of ensuring the whole experience of working with Aurora was as brilliant as can be. We used this idea to inspire the swirl of stars and the really colourful suite of materials we created to support their new business efforts (mailers and ads as well as post cards).