Alliance for Cambiar and Keen as Mustard

February 28 2017 – MrWeb US-based MR industry management consultancy Cambiar has announced a strategic alliance with London’s Keen as Mustard, which advises MR firms on their marketing strategy. The alliance will focus on clients in the UK, US and EMEA. Keen as Mustard Marketing was founded in 2006 and bills itself as ‘the only… Read more »

Behave like consultants

By Lucy Davison, published in Quirk’s The research industry needs to learn to improve its consultancy skills. While doing a Webinar for ESOMAR, one of my co-participants, Simon Chadwick from Cambiar Consulting, revealed an interesting slide (Figure 1). It showed the skills for client researchers that are currently in demand and the skills for researchers… Read more »

Insights Marketing Day – Are You Doing it Right?

By Lucy Davison, published in RW Connect As an industry we have historically struggled with marketing. As researchers we love to get absorbed by our clients marketing problems, and leave little head space for our own marketing. But help is at hand. Insights Marketing Day is a one-of-a-kind event designed to help market research firms… Read more »

Come and try some mustard at the Insight Show

We’ve got our own spot at the Insight Show and we’re calling it the Mustard Café. Better than an exhibition stand? We think so! We’re thrilled to partner with the 2017 Insight Show, the UK’s largest market research exhibition, in London 8-9 March. Colonel Lucy Davison will also be chairing one of the new stages of… Read more »

A big welcome to our newest client, ZappiStore

The team here at Mustard Towers is thrilled to welcome aboard ZappiStore as our newest client. ZappiStore is an automated research platform that is changing the way companies access insights. We’re excited to team up with some of the research industry’s leading, game-changing professionals to push the current standards of affordable, quality research. Our role… Read more »

Happy 10th anniversary to us!

Over the past 3,650 days, Keen as Mustard has pioneered the delivery of marketing and design services to the data, research and insight industry. For our 10th anniversary we consumed quite a bit of cake and discussed what might happen in insight, marketing and design in another ten years. From AI advances to auto-editing robots,… Read more »

Remarkable turnout from Viz-Fest 2016 (recordings are available now!)

Viz-Fest, our four-day online festival, uncovered the latest in data viz & insight communications. For our second year running in partnership with E-Tabs, Viz-Fest pulled in a whopping 2,000 registrants (double that of last year)! We brought together 13 industry experts to give you practical guidance on to how to create communications with impact and… Read more »

The story of PRS IN VIVO: visualising a merger

Keen as Mustard Marketing was thrilled to accept the challenge of helping the world’s two leading, shopper and packaging behavioural insight companies to merge; PRS (headquartered in the US) and IN VIVO (headquartered in Paris). Our initial work focused on what the two existing company brands stood for, and how to integrate the best of… Read more »

E is for…….ESOMAR UK Meet-up

On the evening of 7 November, we gathered ESOMAR members and friends to watch (or re-watch) some of the best UK presenters from ESOMAR Congress 2016. We know it wasn’t easy to pop over to New Orleans for this year’s ESOMAR Congress, so UK reps Lucy Davison and Crispin Beale gave members the opportunity to ask questions and network… Read more »

Judging a book by its cover – Insights Marketing Day NYC

The contract on my mobile phone has recently come up for renewal and as a result the phone calls from O2 have started, offering me an ‘exclusive deal’ on a new phone. I’m pretty happy with O2, their coverage and service is good, particularly in our home village which is now 4G enabled, pleasing me… Read more »