Posts By: Simon Dunn

Refreshing a green giant

At the end of last year, Lukas Pospichal and Lenny Murphy came to us with an irresistible proposition… “…Will you redesign the GreenBook blog for us?”.  Having already redesigned the GRIT report and the GRIT logo, we knew what a great opportunity this would be to flex our creative muscles and, of course, work with… Read more »

Judging a book by its cover – Insights Marketing Day NYC

The contract on my mobile phone has recently come up for renewal and as a result the phone calls from O2 have started, offering me an ‘exclusive deal’ on a new phone. I’m pretty happy with O2, their coverage and service is good, particularly in our home village which is now 4G enabled, pleasing me… Read more »

We’re all designers

These days, in MRX we’re all designers. We may not consider it but every day we use a design software that is comparable to Adobe InDesign, yet we don’t look at it with the same mindset. Yes, I am talking about PowerPoint. PowerPoint gets a bad press, but it’s not the software’s fault that when… Read more »

Principles of design: Alignment

This is the second of a series of posts on design principles. The previous post covers Hierarchy and can be found here. The foundation of good design is built on a set of common, though not uniform, rules or principles that help anchor designers and give them a reference and framework for their creativity. As… Read more »

Mustard at ESOMAR Congress 2015

We love ESOMAR Congress! This year it’s being held in Dublin from the 27th September, and in our humble opinion it’s the highlight of conference calendar. Attending this year will be Colonel Mustard, Lucy Davison, who will be leading her Communicating Insights Workshop. Lucy’s led the workshop in 3 continents and is one of the… Read more »

Marketing Automation

When you hear the words marketing automation, it’s likely to bring to mind the efficient whirring of marketing cogs and wheels, working in perfect harmony to make your business grow whilst you relax and go for a gin and tonic. At least it does me, but look at it a little deeply and things get… Read more »

Rethinking your website? Be authentic.

This was originally posted on Quirk’s. You can read it here.  As a marketing agency working in a niche business area like marketing research, we make it a point to keep an eye on what is going on in research, the mergers and acquisitions as well as the general buzz of business life with people… Read more »

Principles of design: Hierarchy

The (mis) conception about graphic design is that it’s all about creativity. As with most things in life it’s a little more complex than that. Creativity is just one part of the job; it’s not all hipster beards and cool tattoos. It goes a bit deeper. I love design, it’s fascinating and in some ways… Read more »

Five top tips for designing great marketing emails

Bang for buck email marketing is one of the most cost efficient methods of attracting attention, but only if your readers receive a professional looking and stylish email.  If you don’t want to end up in the spam folder, you need to understand some important rules. So here are 5 top tips to help the… Read more »