Posts By: Simon Dunn

Four reasons to vote for Lucy Davison for ESOMAR Council!

Competition is hotting up in the election for ESOMAR Council with over 30 runners in the race. As you may be aware, our very own Lucy Davison is in the running. Lucy is running because she wants to help change the image of the research and insights industry. Here are four one minute videos to… Read more »

Change our image for good

Lucy Davison is running for ESOMAR Council Having been the UK ESOMAR Rep for the last three years, Lucy has decided she has more to offer the industry and has put herself forward as a candidate in the elections for ESOMAR Council. As a Rep, Lucy has worked with her co-Rep Crispin Beale, to improve… Read more »

Refreshing a green giant

At the end of last year, Lukas Pospichal and Lenny Murphy came to us with an irresistible proposition… “…Will you redesign the GreenBook blog for us?”.  Having already redesigned the GRIT report and the GRIT logo, we knew what a great opportunity this would be to flex our creative muscles and, of course, work with… Read more »

Judging a book by its cover – Insights Marketing Day NYC

The contract on my mobile phone has recently come up for renewal and as a result the phone calls from O2 have started, offering me an ‘exclusive deal’ on a new phone. I’m pretty happy with O2, their coverage and service is good, particularly in our home village which is now 4G enabled, pleasing me… Read more »

We’re all designers

These days, in MRX we’re all designers. We may not consider it but every day we use a design software that is comparable to Adobe InDesign, yet we don’t look at it with the same mindset. Yes, I am talking about PowerPoint. PowerPoint gets a bad press, but it’s not the software’s fault that when… Read more »

A new tool from Network Research

Branding and launching the latest technology This week, our client Network Research launched Fabric, an advanced, bespoke knowledge management tool that works in real-time to help companies engage with customers, interpret behaviours and plan actions customised to their business needs. We are thrilled that Network Research asked us to work with them on the launch…. Read more »

Principles of design: Alignment

This is the second of a series of posts on design principles. The previous post covers Hierarchy and can be found here. The foundation of good design is built on a set of common, though not uniform, rules or principles that help anchor designers and give them a reference and framework for their creativity. As… Read more »

Mustard scoops Best Business Thinking prize

Colonel Mustard Lucy Davison, and Paul Buckley from GSK, presented their paper ‘I’m with the brand’ at yesterday’s BIG Conference in London. They were thrilled to receive the award for ‘Best Business Thinking’. Lucy and Paul’s presentation was very popular with the audience and the judges alike. The presentation focused on market researchers as B2B… Read more »

Mustard at ESOMAR Congress 2015

We love ESOMAR Congress! This year it’s being held in Dublin from the 27th September, and in our humble opinion it’s the highlight of conference calendar. Attending this year will be Colonel Mustard, Lucy Davison, who will be leading her Communicating Insights Workshop. Lucy’s led the workshop in 3 continents and is one of the… Read more »