Posts By: Julie Aebersold

A week-long festival of insight & visual communications delivered to your computer? Viz-Fest registration is open!

Data is everywhere, but communicating it isn’t always easy. So from the 30th October E-Tabs and Keen as Mustard Marketing bring together in-house expertise, guest speakers and the client side perspective to demonstrate the benefits of excellent communication of insights and data visualization. We’ll dig deep into: Communicating data, research and insight Data visualization and… Read more »

Welcome to the Mustard fold, L&E Research!

US-based L&E Research specialises in qualitative recruitment services. By partnering with leading global technology providers, L&E offers all market research solutions in one place, from focus group facilities to online qualitative technologies. L&E President Brett Watkins said, “L&E sought Mustard’s expertise in writing campaigns to help strengthen our connections with clients, so the team helped us put… Read more »

Are we Black Cabs or are we Ubers? ESOMAR UK meet-up

By Julie Aebersold (published in RWConnect) On the evening of 14th June, data, research and insight professionals gathered to discuss the challenges and opportunities that are leading us into the future of market research. It’s true; there are a lot of scary things on the horizon that will certainly impact our industry. Within this uncertainty,… Read more »

Youth are key to changing the perception of market research, but they don’t even know it yet

By Julie Aebersold (originally posted in RWConnect) If you believe the general public considers market research to be the centre of business decisions, mainstream media and politics, then you’ve got another thing coming. Reality check; the world still views market research as clipboards tossed at uninterested folk and cold calls that interrupt family meals. A… Read more »

Marketing advice for market researchers at Insights Marketing Day London

On 23 February we sponsored Insights Marketing Day in London. Prior to the day, the event hosts GreenBook asked a few of the speakers to send in some marketing resources, recommendations and advice for data, research and insight professionals. The first speaker asked was our own Lucy Davison. Lucy Davison, Managing Director at Keen as Mustard Marketing What’s the… Read more »

Alliance for Cambiar and Keen as Mustard

February 28 2017 – MrWeb US-based MR industry management consultancy Cambiar has announced a strategic alliance with London’s Keen as Mustard, which advises MR firms on their marketing strategy. The alliance will focus on clients in the UK, US and EMEA. Keen as Mustard Marketing was founded in 2006 and bills itself as ‘the only… Read more »