Posts By: Julie Aebersold

Are we Black Cabs or are we Ubers? ESOMAR UK meet-up

By Julie Aebersold (published in RWConnect) On the evening of 14th June, data, research and insight professionals gathered to discuss the challenges and opportunities that are leading us into the future of market research. It’s true; there are a lot of scary things on the horizon that will certainly impact our industry. Within this uncertainty,… Read more »

Youth are key to changing the perception of market research, but they don’t even know it yet

By Julie Aebersold (originally posted in RWConnect) If you believe the general public considers market research to be the centre of business decisions, mainstream media and politics, then you’ve got another thing coming. Reality check; the world still views market research as clipboards tossed at uninterested folk and cold calls that interrupt family meals. A… Read more »

Marketing advice for market researchers at Insights Marketing Day London

On 23 February we sponsored Insights Marketing Day in London. Prior to the day, the event hosts GreenBook asked a few of the speakers to send in some marketing resources, recommendations and advice for data, research and insight professionals. The first speaker asked was our own Lucy Davison. Lucy Davison, Managing Director at Keen as Mustard Marketing What’s the… Read more »

Alliance for Cambiar and Keen as Mustard

February 28 2017 – MrWeb US-based MR industry management consultancy Cambiar has announced a strategic alliance with London’s Keen as Mustard, which advises MR firms on their marketing strategy. The alliance will focus on clients in the UK, US and EMEA. Keen as Mustard Marketing was founded in 2006 and bills itself as ‘the only… Read more »

Insights Marketing Day – Are You Doing it Right?

By Lucy Davison, published in RW Connect As an industry we have historically struggled with marketing. As researchers we love to get absorbed by our clients marketing problems, and leave little head space for our own marketing. But help is at hand. Insights Marketing Day is a one-of-a-kind event designed to help market research firms… Read more »

Come and try some mustard at the Insight Show

We’ve got our own spot at the Insight Show and we’re calling it the Mustard Café. Better than an exhibition stand? We think so! We’re thrilled to partner with the 2017 Insight Show, the UK’s largest market research exhibition, in London 8-9 March. Colonel Lucy Davison will also be chairing one of the new stages of… Read more »

A big welcome to our newest client, ZappiStore

The team here at Mustard Towers is thrilled to welcome aboard ZappiStore as our newest client. ZappiStore is an automated research platform that is changing the way companies access insights. We’re excited to team up with some of the research industry’s leading, game-changing professionals to push the current standards of affordable, quality research. Our role… Read more »

Happy 10th anniversary to us!

Over the past 3,650 days, Keen as Mustard has pioneered the delivery of marketing and design services to the data, research and insight industry. For our 10th anniversary we consumed quite a bit of cake and discussed what might happen in insight, marketing and design in another ten years. From AI advances to auto-editing robots,… Read more »