Posts By: Jennifer Redfern

Have something interesting to say about insights communication? We have a platform for you.

Following the success of last year’s Viz-Fest, the week-long festival of insights communication is back for 2018. From the 5th– 9th November, we’ll be hosting a webinar series with three new presentations each afternoon, alongside our data visualisation partner E-Tabs. Presentations will be centred around the themes of communicating data, research and insight; storytelling in… Read more »

Women in Research (WIRe) launches Best Places to Work Award

In collaboration with Keen as Mustard Marketing and Koski Research, WIRe has launched the Best Places to Work Award, to both honor and raise awareness of companies who are doing their utmost to promote the well-being of their female employees. In early 2018, WIRe conducted an industry workplace survey to establish the qualities, experiences, and… Read more »

Don’t skip your marketing leg day: Simon joins the ‘Ponderings from the Perch’ podcast

Mustard’s Creative Director Simon Dunn joined Priscilla Mckinney, President and CEO of Little Bird Marketing (based in Joplin, Missouri), for a chat to be included as an episode in Priscilla’s podcast ‘Ponderings from the Perch’. Topics of discussion included Simon’s role as a designer at Keen as Mustard, the importance of time and effort in… Read more »

Taking a dose of our own medicine: IMD London 2018 review

By Jennifer Redfern (originally posted on RWConnect) ‘The strategic advice we give our clients is how to be better marketers, so we have to at least be efficient marketers ourselves.’ This comment, made by Greg Clayton, Managing Director of Kadence International during the agency panel of Insights Marketing Day London on the 11th May, emphasises… Read more »

IIeX Europe: a young industry member’s perspective

By Jennifer Redfern (originally posted on RW Connect) According to Jacob Ayoub of Salesforce, ‘Insights driven business will take $1.2 trillion a year by 2020’ (Forester Research). I’ll admit that I’m not sure what proportion of that figure accounts specifically for market research. However, after just three months in the industry I’m pretty convinced that market research… Read more »

Join us at the Insight Show 2018

Here at Keen as Mustard we’re delighted to be partners with the Insight Show, a two-day festival of market research starting at Olympia Central tomorrow, where there will be an exhibition overflowing with big-name exhibitors and a jam-packed schedule of cutting-edge content. As always, the Insight Show has a variety of industry experts on the… Read more »

When insight makes a BIG difference

By Jennifer Redfern (originally published on the BIG blog) We all know that Market Research is important for advising day to day business decision making, but it also has the power to inspire change within the heart of a business. This was the impact when The Sound collaborated with Reed Exhibitions, the world’s leading event… Read more »