Posts By: Jennifer Redfern

Don’t skip your marketing leg day: Simon joins the ‘Ponderings from the Perch’ podcast

Mustard’s Creative Director Simon Dunn joined Priscilla Mckinney, President and CEO of Little Bird Marketing (based in Joplin, Missouri), for a chat to be included as an episode in Priscilla’s podcast ‘Ponderings from the Perch’. Topics of discussion included Simon’s role as a designer at Keen as Mustard, the importance of time and effort in… Read more »

Taking a dose of our own medicine: IMD London 2018 review

By Jennifer Redfern (originally posted on RWConnect) ‘The strategic advice we give our clients is how to be better marketers, so we have to at least be efficient marketers ourselves.’ This comment, made by Greg Clayton, Managing Director of Kadence International during the agency panel of Insights Marketing Day London on the 11th May, emphasises… Read more »

IIeX Europe: a young industry member’s perspective

By Jennifer Redfern (originally posted on RW Connect) According to Jacob Ayoub of Salesforce, ‘Insights driven business will take $1.2 trillion a year by 2020’ (Forester Research). I’ll admit that I’m not sure what proportion of that figure accounts specifically for market research. However, after just three months in the industry I’m pretty convinced that market research… Read more »

Join us at the Insight Show 2018

Here at Keen as Mustard we’re delighted to be partners with the Insight Show, a two-day festival of market research starting at Olympia Central tomorrow, where there will be an exhibition overflowing with big-name exhibitors and a jam-packed schedule of cutting-edge content. As always, the Insight Show has a variety of industry experts on the… Read more »

When insight makes a BIG difference

By Jennifer Redfern (originally published on the BIG blog) We all know that Market Research is important for advising day to day business decision making, but it also has the power to inspire change within the heart of a business. This was the impact when The Sound collaborated with Reed Exhibitions, the world’s leading event… Read more »

Viz-Fest 2017 Revisited

Last month, Keen as Mustard teamed up with E-Tabs for the third year running to deliver Viz-Fest, a week-long festival of insight communications streamed straight to your computer. This year, the festival was bigger than ever, and registrations increased by 36% from 1859 to 2596. The week included top speakers from companies such as Jaguar… Read more »