Posts By: Adam Warner

Self-funded research – know your PR target

One of the biggest challenges we have as an insights and data communications agency is clients coming to us at the beginning of a retainer with a piece of self-funded research that they conducted prior to the Mustard team coming on board. But why is this a challenge? Surely it’s great to have some data… Read more »

Fear and Loathing at IIEX

By Adam Warner on RWConnect So, here I was after two days of trawling the seedy underbelly of the European city of sin, breaching into the clean air of the Beurs van Berlage; Amsterdam’s ornate monument to business and commodities. I was here to track down the market research dream, to explore the intersection of… Read more »

Schmoozing in NYC!

Working in PR is not without its perks. PR is about relationships and connections; with clients, with editors, and with journalists. And to foster and nurture those key relationships, it often requires meals. Breakfasts, lunches, dinners, sometimes even cocktails. Few journalists will pass up the opportunity of a free meal in a fine eating establishments… Read more »

IIeX Amsterdam 2016

Earlier this month, our very good friends over at GreenBook hosted IIeX 2016 in Amsterdam, so Colonel Mustard, Lucy Davison and myself hot-footed it over to Amsterdam to discover what was happening on the cutting edge of technology in market research. Let me first say that IIeX Amsterdam is a great event in the European… Read more »

Can you do your own PR?

In September our Communications Manager here at Mustard Towers, Adam Warner, presented a webinar at NewMr’s Cutting Edge series. He talked about the pitfalls of PR for market research agencies and highlighted the key considerations you need to take into account when considering doing it in-house. Listen to Adam’s full presentation here and let us… Read more »

Raising the profile of Lab42

Lab42 is a full service market research agency with a unique, social media based, respondent recruitment methodology. Lab42 tasked us with raising awareness in the US, educating the audience on the method, providing inbound leads and creating materials to support the sales team. After a virtual workshop run with Mustard directors and key stakeholders at… Read more »

Dublin hosts ESOMAR 2015

Colonel Lucy Davison and Adam Warner participated in the three-day ESOMAR Congress in Dublin via live tweets, blogging and networking. Themed “Revelations,” the 68th annual conference brought together the largest international research audience to discuss the latest news and disclosures in research, marketing and advertising. During the event, Lucy was interviewed about the value of… Read more »

Research & Results 2015: Follow Mustard to Munich

Last week Simon Dunn and I decamped to Munich, land of litre beers and slow cooked pork products, of which we consumed with unrestrained wantonness.  We were there for a two day whistle stop tour of the Research and Results (R&R) annual trade exhibition. R&R is the largest regular market research trade exhibition in Europe…. Read more »

Transforming Dub

The team at Mustard Towers recently accepted the exciting challenge of repositioning Dub from a tech provider to a digital qualitative partner. Keen as Mustard helped the company articulate their new positioning and designed a brand new website to deliver Dub’s objective. Dub provides digital engagement software for researchers, marketers, planners and strategists to help… Read more »

Survey says: innovation is important to consumers

Many consumers see out innovative products and will pay a premium price for them, according to a new survey by Chicago-based Lab 42. The key findings: Perception of innovation is hugely important in purchasing decisions Consumers are willing to pay a premium for innovative goods and services Half of consumers say they have bought a… Read more »