We’re an agency with a wealth of experience in communicating data, research & insight. If that’s what you’re looking for, please get in touch!
Having spent most of his life in suburban Harrow, Simon recently escaped the Big Smoke and now resides in rural Yorkshire (though not the bit without broadband!). He spends his days wrestling his children, trying to fix an old house, and escaping to his office for some peace and quiet.
Apart from owning his own design business for three years, Simon has worked as a design director in the market research industry for 15 years and is an expert in all things graphical – design, print, websites, PowerPoint, video, training and more.
Research International played host to Simon’s expertise for seven years where he worked alongside Lucy Davison. It wasn't long before he decided the great camaraderie and exciting client opportunities offered by Keen as Mustard were reasons enough to join forces with team Mustard.
Born and bred in deep dark SE London, Colonel Mustard Lucy leads the way with over 20 years of experience in B2B marketing and branding. With apparently no relation to Lucy’s love for food, Keen as Mustard Marketing was founded in 2006 with the vision of providing clients great editorial and sparkling visuals. Pre-Mustard, Lucy worked at Research International as global marketing director for seven years. Prior to RI, she worked as a marketing and PR consultant with Wickens Tutt, Southgate (now Brand House), Coley Porter Bell, Eagle Star and Nelson Bakewell, to name a few.
Lucy ’s lively writing has resulted in pieces in many newspapers and magazines including the Financial Times and Independent, as well as Marketing, Marketing Week, Retail Week and Design Week. She is in demand as a popular speaker, in particular about communicating insights.
Before we managed to lure him to Mustard, Adam had spent the last eight years switching between Amsterdam and London in various roles at the global market research industry trade association, ESOMAR.
Having cut his data teeth on endless scrolls of Excel as a forecast analyst for Vertex Data Science, Adam moved to Amsterdam with nothing more than a bag of clothes and a pocket full of dreams. There he joined ESOMAR firstly in sales, before moving into the marketing team. Here he worked on developing products such as the ESOMAR Directory and created RW Connect, ESOMAR’s online magazine, which he went on to edit for four years. Most recently he was the marketing and digital communications manager for the organisation, bringing with him a strong eye for strategy and understanding of the role of analytics in marketing and communications.
At Mustard we will be taking full advantage of Adam’s understanding of how to create the right message for the right moment and medium; he will combining this with his keen strategic mind and in-depth knowledge of the industry to help Mustard clients raise their profiles.
In 2013, Siobhan graduated from the University of Reading with not only a BA (Hons) in typography and graphic communication but also the realization that she could never look at any piece of design again without checking out its kerning.
Before stepping into the working world, she spent three months in America working as a summer camp photographer and travelling from state to state.
After, she returned to her family home in sleepy Devon and decided it was time to join the fast paced lifestyle London has to offer. Her internships and two years of industry experience have seen her working in a variety of different ways, from email to exhibition material design, with various small business and big name clients.
Favourite Mustard: English Mustard (as it is the key ingredient in her famous cheese sauce)
English Mustard (as it is the key ingredient in her famous cheese sauce)
A dual American/British citizen, Jocelyn began her career at Sotheby’s in New York before hopping over the Atlantic, to London, to do an MBA at the Cass Business School. Now, having been a PR and communications specialist for over 20 years, she has worked as the head of communications for organisations operating internationally in the branding, architecture and design industries, helping them to reposition and grow their businesses. Amongst many great achievements this involved; managing the communications at branding agencies the Brand Union (part of WPP) and Wolff Olins as well as for RSM Robson Rhodes, a top 20 UK accountancy practice and architectural practice Percy Thomas Partnership.
Having worked with Mustard since its beginning and with Lucy at Research International before that, Jocelyn has extensive experience in planning and managing PR campaigns in the market research industry.
Julie is a content and PR professional who moved all the way across the pond from sunny Florida to join the Mustard Team.
Armed with a MSc in international marketing from London South Bank University and a B.A. in advertising and public relations from the University of Central Florida, Julie is well prepared to connect the seemingly unexpected alongside the other passionate and talented Mustard seeds.
Pre-Mustard, Julie has worked as a copywriter and PR assistant. A unique combination of left-brain logic and right-brain creativity, she can own industry skills from social media to marketing equations.
Dea, the chocolate Labrador, makes her gorgeous, chocolaty presence known at Mustard Towers with only minimal drooling, but maximal loving! By day she enjoys numerous walks and unashamedly professes her love affair with the office sofa and dreams of squirrels; and by night Dea protects Colonel Mustard Lucy Davison at her home.
Favourite Mustard: As long as it’s on the side of a large bowl of food I don’t mind
As long as it’s on the side of a large bowl of food I don’t mind
Jen joined the Mustard team after completing her degree in American and English literature at the University of East Anglia, in the home of Colman’s Mustard, Norwich. While at university, Jen spent a year in the US, studying at the University of California, Santa Barbara, where she immersed herself in American culture, worked hard to maintain her GPA, and also spent plenty of time on the beach. Jen spent her summers interning at Family Traveller Magazine and, after graduating in July 2017, she completed a three-month internship in luxury travel PR. Here, Jen was thrown into the world of public relations and was inspired to pursue her career in this field, albeit in a different sector, deciding to begin professional life with the marketing of data, research and insights at Keen as Mustard.