Monthly Archives: January 2019

Maximising the value of your PR agency from the outset: defining success and planning to achieve it

One of the most common mistakes a business makes when employing a PR agency is, ironically, not communicating properly. This can be frustrating for both parties, especially when one side is “employed” to communicate the business’ messages to the wider world. The agency is an extension of your business, relaying key information to journalists, shareholders,… Read more »