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Thoughts on everything that matters right now in marketing, communications, and insights.

Month: April 2018

Life’s not a pitch Posted on April 4, 2018 by Lucy Davison

By Lucy Davison (originally posted on the GreenBook Blog and the Business Intelligence Group Blog). I recently attended one of the more commercial insights industry events.  A lot of the content at these events is ‘pay to play’ – when suppliers and agencies pay a fee to get a slot on the platform. In essence, I do not think this is a bad idea.  It funds events and conferences, so getting more knowledge out into the industry, and it gives

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