Originally posted on Research World Connect One of the most diverse market research events I’ve ever attended, the 21st ESOMAR Global Qualitative conference, opened up the world of qualitative research, showing the power of innovation in studies around the globe. In the heart of Porto, I found myself surrounded by innovative, creative and stimulating minds; all from different cultures, brought together with one passion – the drive to take qualitative to a whole new level. The goal was to future proof the
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