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Thoughts on everything that matters right now in marketing, communications, and insights.

Month: September 2017

Beware the Uber PR machine! Independent study reveals significant number of TfL supporters exist Posted on September 28, 2017 by Braden MacDonald

Storm in a taxi-cab?  Uber has its PR machine in over-drive, and the media is rewarding the Uber advocates, but our new independent research among 1,000 Londoners shows they've got it wrong. The data reveals that in spite of the furore over the Uber ban, almost as many Londoners support the TfL decision as those who disagree with it. When it comes to alternate transportation, the majority say they will just take London’s public transport – and most people insist they

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ESOMAR Congress 2017 Review Posted on September 19, 2017 by Iosetta Santini

By Adam Warner (originally posted in RW Connect) It’s me, the content chef of market research and your favourite conference blogger. And here I am in Amsterdam pulling together the myriad flavours of ESOMAR Congress to create a balanced and nuanced Michelin standard dish straight out of the hot content oven. In full transparency, I’m an ex-ESOMAR staffer, this is going on an ESOMAR platform and I’m a marketer, so I am totally biased. But for the first time in

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