Monthly Archives: April 2017

Self-funded research – know your PR target

One of the biggest challenges we have as an insights and data communications agency is clients coming to us at the beginning of a retainer with a piece of self-funded research that they conducted prior to the Mustard team coming on board. But why is this a challenge? Surely it’s great to have some data… Read more »

Where storytelling ends and communication begins: the essential skills for the researcher of the future

By Lucy Davison Full article published in Research World In a Research World article titled ‘Where storytelling ends and communication begins,’ we outlined four essential skills for the researcher of the future. We’ve been struggling with the ability to communicate clearly, powerfully and with impact as an industry for much more than a decade. In… Read more »