Monthly Archives: March 2017

Insights Marketing Day – put your money where your mouth is

For those of you who could not join the 75 insights marketing professionals who were at Insights Marketing Day in London, here’s the low-down: Insights marketing day is a unique event in the MRX calendar as it is entirely focused on helping data, research and insight professionals improve their marketing. Something we at Mustard are… Read more »

Fear and Loathing at IIEX

By Adam Warner on RWConnect So, here I was after two days of trawling the seedy underbelly of the European city of sin, breaching into the clean air of the Beurs van Berlage; Amsterdam’s ornate monument to business and commodities. I was here to track down the market research dream, to explore the intersection of… Read more »

Marketing advice for market researchers at Insights Marketing Day London

On 23 February we sponsored Insights Marketing Day in London. Prior to the day, the event hosts GreenBook asked a few of the speakers to send in some marketing resources, recommendations and advice for data, research and insight professionals. The first speaker asked was our own Lucy Davison. Lucy Davison, Managing Director at Keen as Mustard Marketing What’s the… Read more »

Alliance for Cambiar and Keen as Mustard

February 28 2017 – MrWeb US-based MR industry management consultancy Cambiar has announced a strategic alliance with London’s Keen as Mustard, which advises MR firms on their marketing strategy. The alliance will focus on clients in the UK, US and EMEA. Keen as Mustard Marketing was founded in 2006 and bills itself as ‘the only… Read more »