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Thoughts on everything that matters right now in marketing, communications, and insights.

Month: March 2017

Fear and Loathing at IIEX Posted on March 2, 2017 by Iosetta Santini

By Adam Warner on RWConnect So, here I was after two days of trawling the seedy underbelly of the European city of sin, breaching into the clean air of the Beurs van Berlage; Amsterdam’s ornate monument to business and commodities. I was here to track down the market research dream, to explore the intersection of technology and research. IIEX is a unique event in the market research calendar. The audience is mixed; it attracts the crazy ones, the weirdos, the

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Marketing advice for market researchers at Insights Marketing Day London Posted on by Braden MacDonald

On 23 February we sponsored Insights Marketing Day in London. Prior to the day, the event hosts GreenBook asked a few of the speakers to send in some marketing resources, recommendations and advice for data, research and insight professionals. The first speaker asked was our own Lucy Davison. Lucy Davison, Managing Director at Keen as Mustard Marketing What’s the best marketing advice you ever received? Your best marketing is your people – so you cannot over-communicate internally within a company (so if you want

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Alliance for Cambiar and Keen as Mustard Posted on March 1, 2017 by Braden MacDonald

February 28 2017 - MrWeb US-based MR industry management consultancy Cambiar has announced a strategic alliance with London's Keen as Mustard, which advises MR firms on their marketing strategy. The alliance will focus on clients in the UK, US and EMEA. Keen as Mustard Marketing was founded in 2006 and bills itself as 'the only full service marketing agency specialising in data, research and insight'. The agency has six staff based in London but derives 50 percent of its turnover

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