Blog

Thoughts on everything that matters right now in marketing, communications, and insights.

Month: February 2017

Behave like consultants Posted on February 9, 2017 by Lucy Davison

By Lucy Davison, published in Quirk's The research industry needs to learn to improve its consultancy skills. While doing a Webinar for ESOMAR, one of my co-participants, Simon Chadwick from Cambiar Consulting, revealed an interesting slide (Figure 1). It showed the skills for client researchers that are currently in demand and the skills for researchers that will be in demand in the future. The skills that were growing in demand were storytelling, consulting and intellectual curiosity. The skills that were

Read More

Come and try some mustard at the Insight Show Posted on by Braden MacDonald

We’ve got our own spot at the Insight Show and we’re calling it the Mustard Café. Better than an exhibition stand? We think so! We're thrilled to partner with the 2017 Insight Show, the UK's largest market research exhibition, in London 8-9 March. Colonel Lucy Davison will also be chairing one of the new stages of 2017, the International Stage, which will showcase research studies from around the world, including Strive Insight’s Best Paper Winner from ESOMAR’s 2016 Congress: ‘Pushing the

Read More