Monthly Archives: February 2017

Behave like consultants

By Lucy Davison, published in Quirk’s The research industry needs to learn to improve its consultancy skills. While doing a Webinar for ESOMAR, one of my co-participants, Simon Chadwick from Cambiar Consulting, revealed an interesting slide (Figure 1). It showed the skills for client researchers that are currently in demand and the skills for researchers… Read more »

Insights Marketing Day – Are You Doing it Right?

By Lucy Davison, published in RW Connect As an industry we have historically struggled with marketing. As researchers we love to get absorbed by our clients marketing problems, and leave little head space for our own marketing. But help is at hand. Insights Marketing Day is a one-of-a-kind event designed to help market research firms… Read more »

Come and try some mustard at the Insight Show

We’ve got our own spot at the Insight Show and we’re calling it the Mustard Café. Better than an exhibition stand? We think so! We’re thrilled to partner with the 2017 Insight Show, the UK’s largest market research exhibition, in London 8-9 March. Colonel Lucy Davison will also be chairing one of the new stages of… Read more »

A big welcome to our newest client, ZappiStore

The team here at Mustard Towers is thrilled to welcome aboard ZappiStore as our newest client. ZappiStore is an automated research platform that is changing the way companies access insights. We’re excited to team up with some of the research industry’s leading, game-changing professionals to push the current standards of affordable, quality research. Our role… Read more »