Blog

Thoughts on everything that matters right now in marketing, communications, and insights.

Month: May 2016

Differentiating L&E Research through a ‘Real America’ campaign Posted on May 26, 2016 by Braden MacDonald

L&E Research, a US qualitative recruitment and facilities provider, came to us in fear that they were lacking personality and the ability to stand out from competition. We were tasked with developing a campaign (preferably clever and witty with a bit of humour) to give a strong message about L&E. The ‘Real America’ concept was developed to showcase L&E’s differential factor- that its facilities are situated in ‘B’ markets, in cities such as Baltimore and Cincinnati, that give numerous advantages

Read More

Designing a new PowerPoint template for August Equity Posted on by Braden MacDonald

Via a connection within the MR industry, investment company August Equity approached us with the task of updating its PowerPoint template. The company had recently redesigned its website, making its existing PowerPoint out of date. Additionally, there were several design issues that made the old template frustrating to work with. We began with an initial consultation meeting to help us understand how they use PowerPoint, the short comings of the existing template and how it could be improved. We then

Read More

The business intelligence group polling event- What’s next for the Pollsters? Posted on by Lucy Davison

On 19 May we gathered at the office of Research Now to pick over the entrails of the 2015 UK polling debacle. With Kerian Pedley (pollster, writer, Research Director GfK) and Dr Nick Baker (Partner & Group CEO Quadrangle, PhD Birmingham, BPC/MRS Inquiry into 2015 Election) on a panel ably chaired by Dave Skelsey of Strictly Financial, we wondered what did the oracles have in store for us? And what is MRX actually doing about the highest profile event to

Read More

MRS Travel, Tourism & Hospitality Posted on May 20, 2016 by Braden MacDonald

Last week, MRS hosted a unique event that, for me, was one of the best market research events I’ve attended during my admittedly short time working in marketing for the research industry. This may be biased as I do consider myself a travel guru (or maybe just rather obsessed), but either way the event was very well done. With more than 200 destination management organisations in England alone, the UK is highly dependent on tourism. One in 11 jobs are

Read More