Monthly Archives: April 2016

Consumer (not customer) experience | Opinion

Understanding what influences a person buying your products or services needs to start before they ever become an actual customer says Virginia Monk. Source: Consumer (not customer) experience | Opinion

Join us at the 2016 Insights Marketing Day in London

Keen as Mustard is excited to be taking part in the 2016 Insights Marketing Day on 9 May – right here in London. Mustard has teamed up with the leading industry blog GreenBook (founders of IIeX) to bring researchers up to speed on marketing with one full day of content, including best practices, practical tips,… Read more »

Successful Sensory Change

How Seventh Generation changed a fragrance without losing consumer appeal. Manufacturers of consumer products are continually evolving with new variants of their products.  A major component of this is the fragrance as the final product scent can play a major part in consumer purchasing decisions in a wide range of products.  But how easy and… Read more »

Introducing Q Research Solutions

We recently welcomed a new client to the Mustard fold. Q Research Solutions, “Q,” is a US-based consumer and sensory research company, working globally on product research for consumer packaged goods clients. Team Mustard is thrilled to support Q with raising its profile. On our last trip over the pond, we were excited to experience… Read more »

Keen as Mustard is hosting an exclusive ESOMAR webinar on the five things you (really) need to know about insights marketing

On 14 April, market researchers will have a unique opportunity to discover exactly what it takes to raise their profile and communicate distinctive stories. Colonel Mustard Lucy Davison is preparing a stimulating ESOMAR webinar titled, “Five things you (really) need to know about insights marketing.” Lucy uses her 30 years of marketing experience to take… Read more »